Marketing Resource Center OverviewThe Marketing Resource Center (MRC) helps marketers more effectively manage their marketing and sales collateral on a national and even global basis. In addition to storing static materials for ordering, either from inventory or through print on demand, the Marketing Resource Center also offers the ability to dynamically create and modify a wide range of templates and materials online, and to instantly link to Toppan's production facility for electronic or printed output, fulfillment from inventory, kitting, and other services.
The MRC allows marketers to control content centrally but push the administrative aspects of ordering and payment to the field. Marketers have full administrative control over all elements of the page, determining precisely what can-and cannot-be modified. This ensures brand integrity and full compliance with corporate identity guidelines, regardless of where materials are actually produced.
The database component of the Marketing Resource Center allows marketers to make a wide range of materials available in addition to conventional marketing collateral, and to track the usage of these materials. This can include approved images, photographs, logos, web banners, application files, and even audio and video files. The MRC can also be a central point from which marketing campaigns can be launched, tracked and measured.
Click here for Toppan's Marketing Resource Center overview presentation